Can you measure Go-to-Market’s impact on profitability?

infographic-thumb-shade-v19.pngB2B companies’ inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million annually for a billion-dollar company.

Despite massive investments, Business, Sales, and Marketing leaders lack insight needed to optimize Go-to-Market’s impact on revenue. Until now.

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