When you think of “Big Data,” you probably think of technology, data lakes, invasion of privacy, business productivity, or complex algorithms. When I think of “Big Data,” I think of the stories that lie beneath.
IDC Research estimates that B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year.
Capital investment in marketing technology companies is white-hot! And for good reason. These companies help marketing teams scale their operations, automate their processes, and, in short, do what they currently do better.