About phaladata

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So far phaladata has created 13 blog entries.
Jan 06, 2016

Big Data and Human Connections – Part I

January 6th, 2016|

When you think of “Big Data,” you probably think of technology, data lakes, invasion of privacy, business productivity, or complex algorithms. When I think of “Big Data,” I think of the stories that lie beneath.

Oct 05, 2015

The Trillion-Dollar Cost of Sales and Marketing Misalignment

October 5th, 2015|

IDC Research estimates that B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year.

Aug 10, 2015

Can You Accurately Measure Your Marketing Influenced Revenue?

August 10th, 2015|

Capital investment in marketing technology companies is white-hot! And for good reason. These companies help marketing teams scale their operations, automate their processes, and, in short, do what they currently do better.