Virtually Every B2B Company losses 10% or more of revenue every year

IDC Research estimates that B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year. In sharp contrast, an Aberdeen Group study reports that aligned organizations experience an average of 31.6% year-over-year growth in annual company revenue while “less aligned” companies experience a 6.7% growth.

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