Measuring the Business Impact from Marketing

Capital investment in marketing technology companies is white-hot! And for good reason. These companies help marketing teams scale their operations, automate their processes, and, in short, do what they currently do better. The platforms these companies create provide venture capitalists incredible opportunities, and the market has responded by investing more than $21 billion into this category. Unfortunately, for all that investment, the biggest challenge facing marketing continues to elude them.

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